20 min read · Updated January 2026
On this page
- 1. Why profit matters more than revenue (and how to avoid âbusy but brokeâ)
- 2. How to price jobs profitably (rate formula + overheads + profit)
- 3. Deposits for trades: how much to charge, when to take them, and how to explain it
- 4. Tracking expenses: see profit per job, fuel spend, and tax liabilities
- 5. Systems: quotes â jobs â invoices â expenses (simple workflow)
- Final thoughts
Being good at your trade is only half the battle. You can be the best electrician, plumber, or landscaper in your area, but if you donât master the numbers, youâll always be "busy but broke."
Financial success in a trade business isnât just about working harder or winning more jobs. Itâs about pricing correctly,protecting your cashflow, and treating your finances like a system rather than a scramble.
This guide is your complete roadmap to financial control. It gathers our best strategies on pricing, invoicing, expenses, and profitability into one place, helping you move from "surviving" to building real wealth.
1. Why profit matters more than revenue (and how to avoid âbusy but brokeâ)
Itâs easy to get excited about a ÂŁ50k month. But if you spent ÂŁ48k on materials, wages, fuel, and taxes to get it, you didnât make ÂŁ50k you made ÂŁ2k. And for the stress involved, thatâs often less than minimum wage.
This is the trap most tradespeople fall into: they measure success by how busy they are or what hits the bank, instead of whatâs left after costs.
Many tradespeople operate on âbank balance accountingâ if thereâs money in the account, it feels safe to spend it. But that leads to the classic cashflow trap: using todayâs payments to cover yesterdayâs materials, and crossing your fingers that the next job lands in time.
One of the fastest ways to escape the âbusy but brokeâ cycle is simply getting clearer visibility on pricing, costs, and payments across your workflow. If youâre comparing options, the GoTaskhub pricing page shows whatâs included at each level (so you can choose a system that actually supports profit, not just admin).
Quick reality check (busy â profitable)
- âą If your price doesnât include overheads, youâre paying business bills out of your wage.
- âą If you donât track profit per job, youâll repeat the same âgood customer, bad marginâ jobs.
- âą If cash arrives late, you can be profitable on paper and still feel broke.
To break this cycle, you need to spot the leaks the quiet costs that never appear on the quote but steadily kill your margin. Weâve identified the most common ones in our guide on common profit leaks tradespeople face. It covers hidden costs like ânipping to the merchantâ, unpaid quoting time, and undercharging for travel and small jobs.
Mini checklist: where profit disappears in trades
- Travel time not charged
- Materials markup forgotten
- Underestimated labour hours
- âQuick favoursâ and freebies
- Callbacks not costed
- Unpaid quoting/site visits
- Tools/consumables not included
- Tax + VAT surprises later
Revenue vs Profit vs Cashflow (Flow)
Revenue is what you invoice. Profit is whatâs left after costs. Cashflow is whether the money arrives in time to pay bills.
Revenue
The total amount you invoice before any costs are deducted.
Example
You invoice ÂŁ10,000 for a kitchen refit.
Profit
Whatâs left after materials, labour, fuel, overheads, taxes, and your wage.
Example
Costs are ÂŁ8,500 â profit is ÂŁ1,500.
Cashflow
The timing of money moving in and out, whether you can pay bills today.
Money out (now)
Materials due this week: ÂŁ6,000
Money in (later)
Client pays invoice in 60 days
Takeaway
You can be profitable on paper and still feel broke if the cash doesnât arrive in time.
Rule of thumb: Revenue feeds your business, profit grows it, and cashflow keeps it alive.
Revenue vs Profit vs Cashflow (What They Actually Mean)
| Term | What it means | Common misunderstanding | Simple trade example |
|---|---|---|---|
| Revenue | The total amount you invoice or charge customers before any costs are deducted. | âIf I invoice ÂŁ50,000 this month, Iâve made ÂŁ50,000.â | You invoice ÂŁ10,000 for a kitchen refit. Thatâs revenue not what you take home. |
| Profit | Whatâs left after all costs are paid: materials, labour, fuel, overheads, tax, and your wage. | âIf thereâs money left in the bank, Iâm profitable.â | From the ÂŁ10,000 job, ÂŁ8,500 goes on costs. True profit is ÂŁ1,500. |
| Cashflow | The timing of money moving in and out of your business whether you can pay bills today. | âIf Iâm profitable on paper, Iâm safe.â | You invoice ÂŁ10,000 but the client pays in 60 days. Materials cost ÂŁ6,000 now. |
Rule of thumb: Revenue feeds your business, profit grows it, and cashflow keeps it alive.
2. How to price jobs profitably (rate formula + overheads + profit)
The foundation of financial success is pricing. If you quote too low, no amount of speed, graft, or âworking weekendsâ will save you, youâll just burn out faster.
A profitable price must cover:
- Direct costs (materials, labour)
- Overheads (insurance, van, tools, software)
- Non-billable time (quoting, invoicing, travel)
- Profit (growth money, separate from your wage)
Many tradespeople make this consistent by using quote templates that protect your margin (so every quote starts from a profitable baseline instead of guesswork).
Pricing formula (snippet-friendly)
A simple way to build a sustainable rate is:
- Work out your annual overheads (van, insurance, tools, software, accountant, etc.).
- Estimate billable hours (not working hours billable hours after admin/travel/quoting).
- Overheads per hour = annual overheads Ă· billable hours.
- Add your wage (market-rate pay for your role).
- Add profit margin (for growth, buffer, and future investment).
If youâre guessing your day rate based on what âBill down the roadâ charges, youâre letting someone else run your business. The goal isnât to be cheapest, itâs to be reliably profitable while staying competitive.
3 quick ways to protect your margin (without losing work)
- âą Use clear itemised quotes (materials + labour + optional add-ons) so price feels justified.
- âą Include a minimum charge for small jobs to cover travel and setup time.
- âą Build a ârisk bufferâ into complex jobs (unknowns cost money, price them).
If you want to compare which plan best fits your workflow, you can also check plans and features here.
Want the full breakdown including example pricing structures, wording, and how to handle pushback? Read our deep dive: how to price jobs profitably.
3. Deposits for trades: how much to charge, when to take them, and how to explain it
Profit is theory; cash is reality. You can be profitable on paper and still struggle because the money hasnât hit your account yet.
The simplest way to fix cashflow is to stop funding customer projects upfront. Deposits arenât rude theyâre professional. They protect your time, cover materials, and reduce cancellations.
Deposits also feel more ânormalâ when the process is clear and trackable. Tools that let you send invoices faster and track payment status help customers understand whatâs due, when itâs due, and what happens next.
Common deposit structures (snippet-friendly)
- âą Small jobs: fixed booking fee (filters time-wasters).
- âą Standard work: 10â30% deposit when the quote is accepted.
- âą Materials-heavy jobs: enough to cover materials ordered upfront.
- âą Long projects: staged payments (e.g., deposit + milestones).
Simple wording you can use
âTo secure your booking and cover materials, we take a deposit of X%. The deposit is taken off the final invoice, and we confirm your start date once itâs received.â
It also helps to keep deposits tied to actual booked work, so nothing gets lost. If you manage work as a pipeline, linking payments to jobs and schedules makes it clearer which work is confirmed and which is still pending payment.
If youâre uncomfortable asking for money upfront, youâre not alone, itâs usually a confidence and clarity issue, not a customer issue. The more professional your quote and payment terms look, the more ânormalâ a deposit feels.
Read our full guide for deposit policies, scripts, and how to handle objections: best practices for taking deposits.
4. Tracking expenses: see profit per job, fuel spend, and tax liabilities
Do you know exactly how much you spent on fuel last month? Or whether that bathroom reno was actually profitable after tool wear, merchant runs, and the extra day you didnât plan for?
Financial blindness is stressful. If you donât track expenses, you canât make good decisions. You might buy a new van thinking you can afford it, only to struggle with a tax bill three months later.
The goal is clarity: you want to track expenses against specific jobs so you can see what work actually makes money, where costs creep up, and what to set aside for tax.
What to track (minimum effective system)
- âą Materials (and returns)
- âą Fuel + vehicle costs
- âą Tools + consumables
- âą Subcontractor labour
- âą Insurance + licences
- âą Marketing/leads
- âą Software + admin costs
- âą Tax/VAT set-aside
The goal isnât to become an accountant. Itâs to answer simple questions fast: Which jobs make money? Which customers are a pain? Which categories are creeping up month-to-month? Even basic job cost tracking makes those answers obvious.
For many sole traders, personal and business finances get messy. Mixing them makes it impossible to see the true health of the business and it creates stress every time tax season arrives.
We explain how to untangle it (and why it helps you sleep better) in our guide: track your business and personal expenses.
5. Systems: quotes â jobs â invoices â expenses (simple workflow)
You wouldnât use a screwdriver to hammer a nail. So why use scattered notes, WhatsApp threads, and half-finished spreadsheets to run a ÂŁ100k+ business?
The trades businesses that grow sustainably tend to have one thing in common: a repeatable system. Not because they love admin because systems stop profit leaks and reduce stress.
The âsimple money systemâ workflow
- Send a clear quote (scope + line items + terms).
- Get acceptance (approved work is protected work).
- Take a deposit (cashflow + commitment).
- Track job costs (materials, fuel, labour, subcontractors).
- Invoice immediately when the work is complete.
- Follow up consistently until paid.
A connected system works best when each step links together. For example, using professional quoting to confirm scope, managing delivery in jobs and schedules, and then sending payment requests through invoices and payment tracking keeps the money side organised without extra admin.
Modern success requires modern tools. A dedicated job management system like GoTaskhub handles the heavy lifting:
- Quoting: Look professional, itemise work, and track approvals.
- Invoicing: Send invoices instantly so you get paid faster.
- Expenses: Snap receipts and log costs against specific jobs.
- Deposits: Track whatâs paid and whatâs owing automatically.
If you want to see how these pieces fit together, explore plans or start with the Quotes feature and build out from there.
When your financial admin is automated, you spend less time stressing about money and more time earning it and you build a business that can grow beyond âjust you.â
Next steps (quick wins)
If you want to put this into practice fast, start with one area below youâll feel the difference within weeks.
1) Plug the profit leaks
Stop the silent margin killers: travel time, quoting, callbacks, merchant runs.
Read: 7 ways tradespeople lose money â
2) Fix your pricing (rate + margin)
Build a rate that covers overheads, non-billable time, and profit not guesswork.
Read: price jobs profitably â
3) Protect cashflow with deposits
Use deposits to cover materials, reduce cancellations, and stop funding jobs upfront.
Read: the complete guide to deposits â
4) Track expenses (profit per job)
See where money goes, set aside for tax, and understand profit per job and category.
Read: manage home & business finances â
Final thoughts
Financial freedom in the trades doesnât happen by accident. It happens when you decide to take control of the numbers.
Start by identifying your leaks, fixing your pricing, securing your cashflow with deposits, and tracking your numbers. Itâs not about becoming an accountant itâs about becoming a business owner.